Try the first lures made from ocean plastic
We‘re giving away 150 packs of the 1st lures made from ocean plastic to anglers who want an unfair advantage over any competition.TRY THEM FOR FREE NOW!
Find the right lure for you
We created lures aimed at conserving our fisheries for generations to come. Made for anglers who want an unfair advantage over any competition.
Join the revolution in fishing
High-end, sustainably sourced fishing lures made for all, casual long-weekend warriors to avid anglers.Shop fishing lures
Hands down the best lure to get them chasing and biting. Such nice bass caught with the red "Plankton" lure.
Exceptionally well made, super fast shipping! Couldn't be happier.
Thanks for upcycling ocean waste into functional art!! The lures look great & I can’t wait to gift them.
Caught and Released another great pike! In this cold weather is very hard to catch them but its not impossible when you're using AFL.
Thank you again! These lures look amazing. It’s even hard to believe that they are made from recycled waste plastics!
Alternative lures is no joke, these guys are true professionals, I haven't received anything that looks anything less than pristine!
Combine your passion with also doing something good for what we all love. This pike I caught today on a lure out of recycled fishing nets from the ocean. How cool is that?!
Developed and tested by professional anglers
Cast aside traditional mass-produced lures made from virgin plastic and join us in the mission to reclaim our oceans, supported by 100s of anglers across the globe.See all lures & tackle