5800+ lbs of plastic recycled

4.2 tonnes of CO2 emissions offsetted

FREE Shipping Above $50

The Deep - Hard Upcycled Fishing Lure

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With The Deep, you can rest assured that it'll do its best to attract the fish with heavy vibrations of its toughened recycled body. The top-secret lure...
Subtotal: $9.00

With The Deep, you can rest assured that it'll do its best to attract the fish with heavy vibrations of its toughened recycled body.

The top-secret lure for pro anglers:

Vibrations of this upcycled lipless crankbait will not remain unnoticed by any kind of fish you're going for. Due to its compact body, it casts like a bullet and a built-in rattling ball will multiply its effect even further. In addition, it is equipped with tough & sharp treble hooks.







Diving depth




By getting this fishing lure you'll recycle:



of plastic from discarded ghost nets.

Retrieve method:

Steady retrieve or Stop & Go for the provocative vibrating movement.

Targeted species:

All-around lure - Bass, Perch, Trout, Walleye, or Pike, for instance.

Fishing technique:

Casting/spinning or trolling.

  • 100% upcycled body
  • Non-toxic without any chemicals
  • Built-in provokative rattler ball
  • Multiple vivid lifelike color options available
  • Hand-tuned & tank-tested
  • Lead & Hazardous chemicals free

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Domestic Orders (United States)

USPS First Class DHL Expedited UPS Next Day
Handling Time 24 hours 24 hours 24 hours
Shipping Time 2-3 days 3-4 days 1 day
Tracking Yes Yes Yes
Free Shipping Above $50 Above $50 No


Please note that our fulfillment center in United States is able to process orders with shipping addresses outside European Union only.

DHL Global Mail
Handling Time 24 hours
Shipping Time 4-8 days
Tracking Yes
Free Shipping Above $50

For more information on our shipping policy, please visit this page.

Return policy

Our goal is for you to be completely satisfied with your purchase and with the products delivered to you. We take pride in the quality and craftsmanship of our products, and offering great customer service is one of our top priorities.

Online purchases can be returned within 30 days of purchase and must be unused, and contain all original packaging and accessories.

Once your return is received, you can choose to be reimbursed in either of the following ways:

  • Refund to your credit/debit card or PayPal account
  • Replacement of the product
  • Gift card issued to your name

If you've received a damaged product, please let us know immediately upon receipt and include any relevant images of a damaged product. We'll process either a replacement or refund for your purchase and you won't be required to send the initial product back to us.

Our oceans are flooded with plastic waste. Each year, 640k tons of ghost nets are dumped at sea (the same weight as 55,000 double-decker buses). In addition to this, plastic waste enters the sea from rivers or human consumption.

alternative black nylon fishing lures

We design our lures to work on a combination of 1) closing the pollution at the source, and 2) cleaning up what has already accumulated in the ocean and doesn’t go away by itself. Because no lure is good enough to catch a fish in waters in which there are none. Read a full Alternative Sustainability Report here.

To be completely environmentally compliant and sure that material is truly recycled and eco-friendly, we’ve leveraged relationships with some of the largest certification providers. Materials used in our fishing tackle hold GRS - Global Recycled Standard, REACH, ISO and RoHS certifications.

grs logo
iso logo
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rohs logo

We've created the first fishing tackle with a certified direct net-positive impact on the planet

We’re here to revive our waters and bring a thriving life back to them. If we take no action NOW, the resulting negative outcome will impact our ecosystems, economies, and health. We are a purpose-driven business on a mission to end the ocean plastic pollution crisis.

sustainable logo

We're sustainable

By closing pollution at the source, cleaning up the plastic that's accumulated in seas, and leveraging emission offsetting we were able to create the first net-positive fishing tackle program in the world. Read a full Alternative Sustainability Report here.

carbon neutral logo

We're CO2 Neutral

Each movement of ocean plastic, recycled material, and finished tackle is tracked, and CO2 emissions are calculated. The resulting value in emissions is offset in favor of the various sustainable energy projects.

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We're Scalable

Our current setup and capacities allow us to gradually scale up our production to meet any demand. That would concurrently mean more ghost nets recovered and faster ocean plastic cleanup.

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