3700+ lbs of ocean plastic recovered

4.2 tonnes of CO2 emissions offsetted

11+k ocean plastic lures created

We're currently processing all products. If you see an out-of-stock lure, you can pre-order it, and we'll automatically ship it once it's processed.

Drifter - Upcycled Ocean Plastic Fishing Lure

$11.66

Alternative Club Member price ? To apply Alternative Club discounted pricing, please REGISTER HERE for your Alternative Club account, or Log In to your existing account.

$25.90 Non-member price checkmark-iconClub prices applied!
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Drifter, an ocean plastic lure with elegant and lifelike swimming action will make sure you'll succeed in landing any kind of trophy fish you're going for. Seductive...
Subtotal: $25.90
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Drifter, an ocean plastic lure with elegant and lifelike swimming action will make sure you'll succeed in landing any kind of trophy fish you're going for.

Seductive big-game lure:

Whether it is a bigger freshwater or saltwater fish you're going for, Drifter will most likely suit your needs. Perfect for big-game fishing, above all, it features a 100% recycled body and, in addition, it's rigged with extra-sharp & strong treble hooks.

Length

6.5in

≈165mm

Weight

1.35oz

≈38g

Diving depth

Variable

Action

Slow sinking

By getting this fishing lure you'll clean:

2.43oz

≈69g

of ocean plastic pollution from discarded ghost nets.

Retrieve method:

Steady retrieve for the enticing lifelike swimming action (in other words, S curve) or Stop & Go for unpredictable flashing jumps & kicks in the depths.

Targeted species:

Walleye, Pike, Musky, Catfish, or bigger saltwater fish species.

Fishing technique:

Casting/spinning or trolling.

  • 100% recycled toughened nylon body made from discarded fishing nets
  • Built-in provokative rattler ball
  • Multiple vivid lifelike color options available
  • 4 sturdy metal joints, 5 parts for seductive swimming action
  • Hand-tuned & tank-tested
  • Lead & Hazardous chemicals free

Have Questions? Ask An Expert

Domestic Orders (United States)

USPS First Class DHL Expedited UPS Next Day
Handling Time 24 hours 24 hours 24 hours
Shipping Time 2-3 days 3-4 days 1 day
Tracking Yes Yes Yes
Free Shipping Above $50 Above $50 No

International

Please note that our fulfillment center in United States is able to process orders with shipping addresses only in the following countries:

  • Australia
  • Canada
  • United Kingdom
  • Belgium
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Netherlands
  • Ireland
  • Latvia
  • Lithuania
  • Luxembourg
  • Hungary
  • Germany
  • Poland
  • Portugal
  • Austria
  • Slovak Republic
  • Slovenia
  • Spain
  • Italy
  • Singapore
DHL Global Mail
Handling Time 24 hours
Shipping Time 4-8 days
Tracking Yes
Free Shipping Above $50

For more information on our shipping policy, please visit this page.

Return policy

Our goal is for you to be completely satisfied with your purchase and with the products delivered to you. We take pride in the quality and craftsmanship of our products, and offering great customer service is one of our top priorities.

Online purchases can be returned within 30 days of purchase and must be unused, and contain all original packaging and accessories. Online purchases of customers enrolled in our Membership plan can be returned within 90 days of receipt of products.

Once your return is received, you can choose to be reimbursed in either of the following ways:

  • Refund to your credit/debit card or PayPal account
  • Replacement of the product
  • Gift card issued to your name

If you've received a damaged product, please let us know immediately upon receipt and include any relevant images of a damaged product. We'll process either a replacement or refund for your purchase and you won't be required to send the initial product back to us.

The problem

Our oceans are flooded with plastic waste. Each year, 640k tons of ghost nets are dumped at sea (the same weight as 55,000 double-decker buses). In addition to this, plastic waste enters the sea from rivers or human consumption.

alternative black nylon fishing lures

Our solution

We remove, transport, and clean discarded fishing nets from nearshore collection points and recycle them into premium fishing lures.

They are designed to work on a combination of 1) closing the pollution at the source, and 2) cleaning up what has already accumulated in the ocean and doesn’t go away by itself. Because no lure is good enough to catch a fish in waters in which there are none. Read a full Alternative Sustainability Report here.

The Source:

Ghost nets are removed from various nearshore collection areas in Southeast Asia. Why there? Because that’s where more than 60% of the worlds' marine plastic is concentrating. Apart from that, we're also recovering around 20% of our ocean plastic from Japan and South America.

To be completely environmentally compliant and sure that material source is truly from the ocean, we’ve leveraged relationships with some of the largest certification providers. Materials used in our fishing tackle hold GRS - Global Recycled Standard, REACH, ISO and RoHS certifications.

grs logo
iso logo
reach logo
rohs logo

We've created the first fishing tackle with a certified direct net-positive impact on the planet

We’re here to revive our waters and bring a thriving life back to them. If we take no action NOW, the resulting negative outcome will impact our ecosystems, economies, and health. We are a purpose-driven business on a mission to end the ocean plastic pollution crisis.

sustainable logo

We're sustainable

By closing pollution at the source, cleaning up the plastic that's accumulated in seas, and leveraging emission offsetting we were able to create the first net-positive fishing tackle program in the world. Read a full Alternative Sustainability Report here.

carbon neutral logo

We're CO2 Neutral

Each movement of ocean plastic, recycled material, and finished tackle is tracked, and CO2 emissions are calculated. The resulting value in emissions is offset in favor of the various sustainable energy projects.

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We're Scalable

Our current setup and capacities allow us to gradually scale up our production to meet any demand. That would concurrently mean more ghost nets recovered and faster ocean plastic cleanup.

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