Drift - Upcycled Ocean Plastic Fishing Lure
$8.96
Alternative Club Member price ? To apply Alternative Club discounted pricing, please REGISTER HERE for your Alternative Club account, or Log In to your existing account.
Club prices applied!
Size Guide
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Drift - a small recycled ocean plastic fishing lure designed with a "finesse" in mind allows you to successfully target smaller fish.
Swimbait specifically bound to light fishing:
The provocative swimming action of Drift, a lure made out of 100% recycled ocean plastic, will be irresistible for all smaller species of fish. Most importantly, its small & light structure is suitable for light fishing rods. In addition, it is rigged with sharp & tough treble hooks.
Length
4.5in
≈115mm
Weight
0.5oz
≈15g
Diving depth
Variable
Action
Slow sinking
By getting this fishing lure you'll clean:
.95oz
≈27g
of ocean plastic pollution from discarded ghost nets.
Retrieve method:
Steady retrieve for the enticing lifelike swimming action (in other words, S curve) or Stop & Go for unpredictable flashing jumps & kicks in the depths.
Targeted species:
Smaller fish species - Bass, Perch, Trout or Walleye, for instance.
Fishing technique:
Casting or spinning.
- 100% recycled toughened nylon body made from discarded fishing nets
- Vivid lifelike color options available
- 8 ribbon joints, 9 parts for seductive swimming action
- Hand-tuned & tank-tested
- Lead & Hazardous chemicals free
Have Questions? Ask An Expert
Domestic Orders (United States)
| USPS First Class | DHL Expedited | UPS Next Day | |
|---|---|---|---|
| Handling Time | 24 hours | 24 hours | 24 hours |
| Shipping Time | 2-3 days | 3-4 days | 1 day |
| Tracking | Yes | Yes | Yes |
| Free Shipping | Above $50 | Above $50 | No |
International
Please note that our fulfillment center in United States is able to process orders with shipping addresses only in the following countries:
- Australia
- Canada
- United Kingdom
- Belgium
- Czech Republic
- Denmark
- Finland
- France
- Netherlands
- Ireland
- Latvia
- Lithuania
- Luxembourg
- Hungary
- Germany
- Poland
- Portugal
- Austria
- Slovak Republic
- Slovenia
- Spain
- Italy
- Singapore
| DHL Global Mail | |
|---|---|
| Handling Time | 24 hours |
| Shipping Time | 4-8 days |
| Tracking | Yes |
| Free Shipping | Above $50 |
For more information on our shipping policy, please visit this page.
Return policy
Our goal is for you to be completely satisfied with your purchase and with the products delivered to you. We take pride in the quality and craftsmanship of our products, and offering great customer service is one of our top priorities.
Online purchases can be returned within 30 days of purchase and must be unused, and contain all original packaging and accessories. Online purchases of customers enrolled in our Membership plan can be returned within 90 days of receipt of products.
Once your return is received, you can choose to be reimbursed in either of the following ways:
- Refund to your credit/debit card or PayPal account
- Replacement of the product
- Gift card issued to your name
If you've received a damaged product, please let us know immediately upon receipt and include any relevant images of a damaged product. We'll process either a replacement or refund for your purchase and you won't be required to send the initial product back to us.
The problem
Our oceans are flooded with plastic waste. Each year, 640k tons of ghost nets are dumped at sea (the same weight as 55,000 double-decker buses). In addition to this, plastic waste enters the sea from rivers or human consumption.
Our solution
We remove, transport, and clean discarded fishing nets from nearshore collection points and recycle them into premium fishing lures.
They are designed to work on a combination of 1) closing the pollution at the source, and 2) cleaning up what has already accumulated in the ocean and doesn’t go away by itself. Because no lure is good enough to catch a fish in waters in which there are none. Read a full Alternative Sustainability Report here.
The Source:
Ghost nets are removed from various nearshore collection areas in Southeast Asia. Why there? Because that’s where more than 60% of the worlds' marine plastic is concentrating. Apart from that, we're also recovering around 20% of our ocean plastic from Japan and South America.
To be completely environmentally compliant and sure that material source is truly from the ocean, we’ve leveraged relationships with some of the largest certification providers. Materials used in our fishing tackle hold GRS - Global Recycled Standard, REACH, ISO and RoHS certifications.
We've created the first fishing tackle with a certified direct net-positive impact on the planet
We’re here to revive our waters and bring a thriving life back to them. If we take no action NOW, the resulting negative outcome will impact our ecosystems, economies, and health. We are a purpose-driven business on a mission to end the ocean plastic pollution crisis.
We're sustainable
By closing pollution at the source, cleaning up the plastic that's accumulated in seas, and leveraging emission offsetting we were able to create the first net-positive fishing tackle program in the world. Read a full Alternative Sustainability Report here.
We're CO2 Neutral
Each movement of ocean plastic, recycled material, and finished tackle is tracked, and CO2 emissions are calculated. The resulting value in emissions is offset in favor of the various sustainable energy projects.
We're Scalable
Our current setup and capacities allow us to gradually scale up our production to meet any demand. That would concurrently mean more ghost nets recovered and faster ocean plastic cleanup.
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