3700+ lbs of ocean plastic recovered

4.2 tonnes of CO2 emissions offsetted

11+k ocean plastic lures created

We're currently processing all products. If you see an out-of-stock lure, you can pre-order it, and we'll automatically ship it once it's processed.

Alternative Gift Card

Alternative Gift Card

$10.00 Non-member price checkmark-iconClub prices applied!
Shipping calculated at checkout.
Gift issued to your name and applicable for your future purchases in the Alternative store. Denominations: $10 $25 $50 $100
Subtotal: $10.00
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Gift issued to your name and applicable for your future purchases in the Alternative store.

Denominations:

  • $10
  • $25
  • $50
  • $100

Have Questions? Ask An Expert

Domestic Orders (United States)

USPS First Class DHL Expedited UPS Next Day
Handling Time 24 hours 24 hours 24 hours
Shipping Time 2-3 days 3-4 days 1 day
Tracking Yes Yes Yes
Free Shipping Above $50 Above $50 No

International

Please note that our fulfillment center in United States is able to process orders with shipping addresses only in the following countries:

  • Australia
  • Canada
  • United Kingdom
  • Belgium
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Netherlands
  • Ireland
  • Latvia
  • Lithuania
  • Luxembourg
  • Hungary
  • Germany
  • Poland
  • Portugal
  • Austria
  • Slovak Republic
  • Slovenia
  • Spain
  • Italy
  • Singapore
DHL Global Mail
Handling Time 24 hours
Shipping Time 4-8 days
Tracking Yes
Free Shipping Above $50

For more information on our shipping policy, please visit this page.

Return policy

Our goal is for you to be completely satisfied with your purchase and with the products delivered to you. We take pride in the quality and craftsmanship of our products, and offering great customer service is one of our top priorities.

Online purchases can be returned within 30 days of purchase and must be unused, and contain all original packaging and accessories. Online purchases of customers enrolled in our Membership plan can be returned within 90 days of receipt of products.

Once your return is received, you can choose to be reimbursed in either of the following ways:

  • Refund to your credit/debit card or PayPal account
  • Replacement of the product
  • Gift card issued to your name

If you've received a damaged product, please let us know immediately upon receipt and include any relevant images of a damaged product. We'll process either a replacement or refund for your purchase and you won't be required to send the initial product back to us.

We've created the first fishing tackle with a certified direct net-positive impact on the planet

We’re here to revive our waters and bring a thriving life back to them. If we take no action NOW, the resulting negative outcome will impact our ecosystems, economies, and health. We are a purpose-driven business on a mission to end the ocean plastic pollution crisis.

sustainable logo

We're sustainable

By closing pollution at the source, cleaning up the plastic that's accumulated in seas, and leveraging emission offsetting we were able to create the first net-positive fishing tackle program in the world. Read a full Alternative Sustainability Report here.

carbon neutral logo

We're CO2 Neutral

Each movement of ocean plastic, recycled material, and finished tackle is tracked, and CO2 emissions are calculated. The resulting value in emissions is offset in favor of the various sustainable energy projects.

scalable logo

We're Scalable

Our current setup and capacities allow us to gradually scale up our production to meet any demand. That would concurrently mean more ghost nets recovered and faster ocean plastic cleanup.

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