3700+ lbs of ocean plastic recovered

4.2 tonnes of CO2 emissions offsetted

11+k ocean plastic lures created

We're currently processing all products. If you see an out-of-stock lure, you can pre-order it, and we'll automatically ship it once it's processed.

SUBMIT YOUR CATCH

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Those who die with the most days fishing win!

Submit your catch and receive the next lure for FREE!

We, at Alternative fishing lures, are all about catch & release. Why? Because if you use our lures made directly out of recovered ocean plastic, you're basically doing 3 things: 1) you're spending a valuable time doing what you love, 2) you're ensuring that the fish stock remains unchanged, and 3) you're cleaning up the plastic in our oceans and seas.

Uh-oh!

It seems that you're not an active Alternative Club member, or you're logged out. To submit a FREE lure claim for your caught and released fish, you can either login here or subscribe to our Alternative Club.

Become a club member

How do Catch & Release rewards work?

Take a look at the information below:

If you successfully caught a fish using any of our Alternative lures and decided to release it, take some evidence that would be able to support your catch.

You can take the evidence in 2 different ways:

1) Taking pictures:

To qualify for a free Alternative lure, you'll be required to submit either pictures or videos of caught and released fish.

In case you decided to take pictures, please submit at least 2 pictures proving your catch. These are the required contents of 2 pictures:

  • Image no. 1: Picture of a fish and Alternative lure clearly visible in one single picture. Any images showing substantial damage to fish caused by unsafe handling (such as using landing hooks) will not be accepted.
  • Image no. 2: Picture that clearly shows that a fish was released safely back into the water.

If you have more than the above 2 pictures that you want to send us, please feel free to do so. It will be easier for us to see and assess your request.

Examples of acceptable and unacceptable images:

Image no. 1:

example of a acceptable image number 1 example of a acceptable image number 2 example of a unacceptable image number 3 example of a unacceptable image number 4

 

Image no. 2:

example of a acceptable image number 5 example of a acceptable image number 6 example of a unacceptable image number 6

 

2) Taking a video:

If it is easier to shoot a video rather than taking pictures, feel free to do so! The required contents of a video are basically the same as for images, i.e. the video must include the fish and Alternative lure clearly visible and the act of release of the caught fish safely back in the water. Once again, any videos showing substantial damage to fish caused by unsafe handling (such as using landing hooks) will not be accepted.

Now, you have some evidence of your catch, please assess if you meet all the below requirements.

  • You're not requesting a free lure more than 6 times per one year.
  • You caught a fish on one of our Alternative lures. All fish are acceptable, and there are no size or weight requirements. We just like them all!;
  • You released the same fish safely back in the water;
  • You are an Alternative Club member at the time you caught a fish and at the time of submission;
  • You have enough evidence supporting your catch & release;

If everything seems fine to you, you're ready to go! Just hit the big blue button below to submit your catch!

You'll be directed to a form where you can describe the details of your catch, submit photos or videos, or let us know the story behind it. The story is optional though, but if you decide to fill it out, we'll be glad. We just love to hear more about your success.

Your catch & release game just earned you a FREE lure!

If you caught any kind of fish (big or small) on one of our Alternative lures and let it go, you deserve a reward. In this case, in the form of another Alternative fishing lure!

What does it take to claim your free lure? Read the instructions below:

If you successfully caught a fish using any of our Alternative lures and decided to release it, take some evidence that would be able to support your catch.

You can take the evidence in 2 different ways:

1) Taking pictures:

To qualify for a free Alternative lure, you'll be required to submit either pictures or videos of caught and released fish.

In case you decided to take pictures, please submit at least 2 pictures proving your catch. These are the required contents of 2 pictures:

  • Image no. 1: Picture of a fish and Alternative lure clearly visible in one single picture. Any images showing substantial damage to fish caused by unsafe handling (such as using landing hooks) will not be accepted.
  • Image no. 2: Picture that clearly shows that a fish was released safely back into the water.

If you have more than the above 2 pictures that you want to send us, please feel free to do so. It will be easier for us to see and assess your request.

Examples of acceptable and unacceptable images:

Image no. 1:

example of a acceptable image number 1 example of a acceptable image number 2 example of a unacceptable image number 3 example of a unacceptable image number 4

 

Image no. 2:

example of a acceptable image number 5 example of a acceptable image number 6 example of a unacceptable image number 4

 

2) Taking a video:

If it is easier to shoot a video rather than taking pictures, feel free to do so! The required contents of a video are basically the same as for images, i.e. the video must include the fish and Alternative lure clearly visible and the act of release of the caught fish safely back in the water. Once again, any videos showing substantial damage to fish caused by unsafe handling (such as using landing hooks) will not be accepted.

Now, you have some evidence of your catch, please assess if you meet all the below requirements.

  • You're not requesting a free lure more than 6 times per one year.
  • You caught a fish on one of our Alternative lures. All fish are acceptable, and there are no size or weight requirements. We just like them all!;
  • You released the same fish safely back in the water;
  • You are an Alternative Club member at the time you caught a fish and at the time of submission;
  • You have enough evidence supporting your catch & release;

If everything seems fine to you, you're ready to go! Just hit the big blue button below to submit your catch!

You'll be directed to a form where you can describe the details of your catch, submit photos or videos, or let us know the story behind it. The story is optional though, but if you decide to fill it out, we'll be glad. We just love to hear more about your success.

Are you ready?

You can submit your catch by clicking a button below:

release of a largemouth bass

Notes:

To be eligible for a free Alternative fishing lure you must submit a fish that was caught on one of our Alternative lures. We accept all fish, and there are no size or weight requirements. We just like them all! Also, to qualify, the fish must be safely released back into the water without any damage. All submissions must be supported by photographic or video evidence as described above.

Only Alternative Club members are entitled to submit a fish and non-member submissions will not be accounted for.

Each member can submit up to 1 fish per calendar month. If you decide to submit multiple fish to us, each of the submissions will be moved forward to the following months.

After we assess and accept your submission, you'll receive a unique code that will grant you a free lure of your choice. You'll be able to redeem your code at the checkout or cart with your upcoming order.

What happens after your submission?

After you submit your fish to us, our customer support team will be notified. It will take around 48-72 hours to assess a submission and come up with a resolution. After we accept your submission, we'll send a unique code to the email address you provided in the form. You can redeem it by pasting the code to the designated field on the checkout or cart while submitting the next order. If we cannot accept your submission due to not meeting the above criteria, we'll also let you know about it at your email address.