3700+ lbs of ocean plastic recovered

4.2 tonnes of CO2 emissions offsetted

11+k ocean plastic lures created

We're currently processing all products. If you see an out-of-stock lure, you can pre-order it, and we'll automatically ship it once it's processed.


To learn more about us, our products, and environmental activities please visit this page to find all the relevant details.

Please feel free to get in touch with us via email at info@alternativefishinglures.com or via our contact form here. Moreover, you can send us a message through our Facebook group, or Instagram & we will get in touch with you shortly.

Sure! All materials used are recycled from various ocean plastic waste. To be completely sure about the contents and source of plastic, we've got the final product (plastic pellets) audited for REACH, ISO, RoHS, and Global Recycled Standard certifications.

Together with our partners we remove, transport, and clean discarded plastic waste from nearshore collection points in Southeast Asia. Ghost nets (our source material for production) are either recovered directly from the ocean or submitted to us for recycling by various fishermen. Right after that, we begin with a cleanup, melting, and recycling process. The resulting pellets are used for handcrafting the fishing lures you see right now.

Plastic waste is removed from various collection areas in Southeast Asia. Why? Because that’s where 60% of marine plastics is concentrating. Around 20% of our ocean plastic is also recovered in Japan and South America.

Apart from direct recovery, ghost nets and other unusable nets are also submitted to us for recycling by various nearby fishermen for credit (a monetary value that can be used for the purchase of a new net from their supplier). This way, we've prevented the fishing nets at the end of their life cycle to enter our oceans and seas as an unnecessary form of pollution.

The main focus and reason behind this project are bringing a thriving life back to our shores. If we take no action NOW, the resulting negative outcome will impact our ecosystems, economies, and health.

We believe that fishermen are the people sharing the deepest connections with our oceans, rivers, and lakes. They stand in the front line, while the places providing their unforgettable experiences, livelihood or relaxation are disappearing. We are here to change this!

If you are having trouble with the website, please ensure the browser you are using is up to date. It may be worth deleting your cookies and trying the site again.

If you continue to experience issues, please get in touch with our support team and provide the following: 1) A detailed description of the issue you're having, 2) Screenshots of any error messages you might be experiencing.

It's simple! We offer monthly or yearly Club Membership subscription packages. After the purchase of Club membership, you'll be directed to create an account on our website (or login to an existing account) after which you'll be able to access all the Club member perks.

It includes - discounted lures, favorable return policy, Lure Insurance, monthly ocean plastic cleanup, skip the line customer support, early access to new products, etc.

Yes, there is! You can test and try our Club membership however you want for 30 days. During this period you can either cancel your Club membership or let it continue. It means that if you decide to cancel your Club Membership in 30 days or sooner, we'll refund you all the money you paid in Membership fees.

Your Alternative Club membership will automatically continue and will renew at chosen periodicity (monthly, yearly, etc.). However, you can still cancel anytime you want and your Club Membership will not renew again.

Absolutely! Part of our Alternative Club membership is giving HUGE discounts for our sustainable fishing lures. Discounts are ranging from 55% for single lures up to 70% for lure bundles.

How is it possible to give out such huge discounts? We're basically giving away our lures just for the price of recovery of ocean plastic that they are made out of. Therefore, all the other parts in the creation process like molding, polishing, coloring, packaging, or even transport are on us!

This way, you can be sure that you're receiving the most environmentally-friendly lures ever to be found anywhere in the world at just a portion of their actual price.

Have you purchased a Club membership and you lost your precious lure? You do not need to worry anymore! All you need to do is letting us know about it by filing a claim with all the details and we'll generate a unique code for you, under which you'll be able to get a replacement piece.

Club Members can submit up to 4 lure claims per year and receive a free replacement product with their next order.

You must be an Alternative Club Member at the time of purchase of a lure and at the time of redemption. Lure Insurance is valid for all Alternative fishing lures and purchases made in the past 90 days.

Yes. If you find any kind of issue with our lures you'll have 90 days (compared to our regular 30-day policy) to return them for a refund, store credit, or replacement.

All the proceeds from the Club Membership subscription will be used towards further recovery and recycling of ghost nets and other ocean plastic. 38.4 lb ocean plastic yearly recovery reflects the general market situation and the actual number can be different. It all depends on the current market situation (costs of recycling, market price of nylon material, and costs of ocean plastic cleanup). However, it will still be a number that is very close to 38.4 lb.

Therefore, your monthly ocean plastic recovery could be exactly 3.2lb, a little more than 3.2lb, or a little less than 3.2lb.

You can cancel your Club membership anytime you want. There are no limits or obligations when it comes to membership cancellations.

If you decide to cancel your Club Membership, just let us know! Either contact us through our contact form or by a button at the "My Account" section of our website. We'll take care of the rest and cancel the subscription for you.

Once your Club membership is canceled, we'll let you know to your email address.

Once your total cart value reaches $50 or more, you'll be able to choose and apply free standard shipping at the checkout.

It's simple! If you decide to invite somebody to Alternative Club, just navigate to this page and let us know his/her name or other details by filling a form. Once you're done, we receive notification of your referral, take a look and confirm back to you in 24-48 hours. If he/she stays with us for more than 30 days, we'll automatically issue a $30 gift card for your future purchase.

Yes, you can! As an Alternative Club member, you can invite as many people as you want and for each of them, we'll send you a gift card!

You're eligible to receive a $30 gift card for your future purchases only if you are an Alternative Club member at the time you submit this request. Also, the gift card will not be issued if your invite cancels the Club membership while still in the trial period, i.e. sooner than 30 days after becoming a member.

If you caught a fish on one of our Alternative lures and let it back to the water safely, you deserve a reward. If you are an Alternative Club member at the time you caught a fish and at the time of submission, feel free to send us the pictures or videos of the act & we'll send you a code for a FREE lure you'll be able to use together with your next purchase. You can submit up to 6 catches per year to us and get a free lure for each of them.

You'll be eligible for a free lure only in case we're able to identify that the fish was indeed caught on an Alternative lure and that the fish was safely released back into the water. You'll be able to request a free lure only in case you did not requested for it more than 6 times per one year.

Code for a free lure will be issued for you if you meet all the below requirements.

  • - You caught a fish on one of our Alternative lures. All fish are acceptable, and there are no size or weight requirements. We just like them all!;
  • - You released the same fish safely back in the water;
  • - You are an Alternative Club member at the time you caught a fish and at the time of submission; You have enough evidence supporting your catch & release;
  • - You're not requesting for a free lure more than 6 times per year.

If you successfully caught a fish using any of our Alternative lures and decided to release it, take some evidence that would be able to support your catch.

You can take the evidence in 2 different ways:

1) Taking pictures:

To qualify for a free Alternative lure, you'll be required to submit either pictures or videos of caught and released fish.

In case you decided to take pictures, please submit at least 2 pictures proving your catch. These are the required contents of 2 pictures:

  • Image no. 1: Picture of a fish and Alternative lure clearly visible in one single picture. Any images showing substantial damage to fish caused by unsafe handling (such as using landing hooks) will not be accepted.
  • Image no. 2: Picture that clearly shows that a fish was released safely back into the water.

If you have more than the above 2 pictures that you want to send us, please feel free to do so. It will be easier for us to see and assess your request.

Examples of acceptable and unacceptable images:

Image no. 1:

example of a acceptable image number 1 example of a acceptable image number 2 example of a unacceptable image number 3 example of a unacceptable image number 4


Image no. 2:

example of a acceptable image number 5 example of a acceptable image number 6 example of a unacceptable image number 6


2) Taking a video:

If it is easier to shoot a video rather than taking pictures, feel free to do so! The required contents of a video are basically the same as for images, i.e. the video must include the fish and Alternative lure clearly visible and the act of release of the caught fish safely back in the water. Once again, any videos showing substantial damage to fish caused by unsafe handling (such as using landing hooks) will not be accepted.

You can go ahead and visit this page to submit your caught and released fish!

A packing list is included in every parcel sent from our distribution center, please check the packing list to ensure no items are missing from the list.

If an item you have ordered is missing from the packing list, this will likely have been removed due to it being out of stock. You will be notified by email should an item you've purchased be out of stock.

Another reason for missing items in your order is that a specific item has been shipped from other than the main warehouse of Alternative. This item should be therefore delivered in another package. Alternative currently operates via multiple warehouses located around the United States and the EU. In case the item is currently unavailable in our main warehouse, it will be shipped from one of our additional warehouses where it is available (your order might be distributed into 2 packages).

If you're still missing an item, please contact us immediately with the following information: 1) Order Number, 2) Missing Item(s). Our support team will look into the matter and will resolve the issue for you as quickly as possible.

You can pay for your order by using any of the Visa, MasterCard, Maestro, AMEX cards or via your PayPal account.

We take fraud very seriously meaning all payments will be subject to security checks put in place by Alternative and also the card provider.

If your payment has failed 1 or more security checks, you will be contacted by a member of the Customer Care Team who may ask for further identification to release your order. Failure to provide the information we require will result in your order being canceled and refunded.

As an online retailer, our prices will occasionally change depending on demand, stock, and upcoming sales without prior warning. This being the case, we are not able to refund the difference.

If your order is canceled, we'll notify you via email. Reasons for cancellations may include any one of the following:

  1. 1) The payment method you provided was declined.
  2. 2) The item ran out of stock before your order was processed. Items added to your bag are not reserved until you proceed to checkout. This means someone else may reserve the remaining quantity of an item before you have finished shopping.

You've placed an order, the money has been debited from your account but you haven't received your order confirmation email. Has the order been successful?

Not to worry, this usually means that the email you used to place the order may have had a spelling mistake or the email may have gone through to your promotional inbox. Just be sure to check all inboxes through your email account.

Send an email or message through to our contact page and they'll be able to locate your order. They'll simply need the full name or order ID, and delivery address used to place the order.

When an order is placed in our store it takes some time to fulfill it (fulfillment, however differs from case to case and cannot be specified, usually it takes 1-2 days). Therefore, we are accepting order cancellations prior to the fulfillment of the order (before the order is shipped to your designated address). After that, your order cannot be canceled. Not to worry, you can still refuse the delivery of the order with the person delivering your parcel and it will be automatically returned back to us. After that, we'll just process a refund for you.

In case you wish to cancel your order, simply get in touch with us (via email or message) & describe your query. If you are eligible for cancellation we will process it for you. A refund will be actioned within 24 hours of order cancellation. Funds may take an additional 5 working days to clear into your account depending on the payment method used.

If you purchase a gift card through the website, a unique code will be emailed to the email address you entered when checking out.

We do not currently offer a physical gift card.

Gift cards cannot be used to purchase additional gift cards, any orders found in breach of this will be canceled immediately. Additional orders purchased using these gift cards will also be canceled.

In case you wish to use your gift card, make sure to use it in full amount. In case you spend your gift card in a partial amount, you will not be able to use it again.

If you've received and gift card and it isn't working, contact us immediately.

Please visit our Order Shipment page to learn all the details on our shipping procedures.

We're pretty quick at getting your order out the door but in some cases, it is possible to change the shipping address for your order. This possibility, however depends on the shipping method you have chosen. The simplest way to change your shipping address is to contact us & we process the change of your address for you. We will inform you in case the change is possible.

If you are not at home when your parcel is due to be delivered, it may be left in a safe place which will be advised on a delivery note posted through your door by the courier. If the delivery fails, the courier will leave a note explaining they attempted delivery with instructions on how to rearrange.

If your tracking states your package has been delivered, but you have not received it, please first check with any surrounding neighbors for anyone who may have accepted the parcel on your behalf.

If you had your Alternative order delivered to a workplace, please check with all employees who may have accepted the parcel, we know how tempting a fresh Alternative package might be.

Couriers may update the tracking as delivered before delivery, so please allow up to 24 hours before assuming the parcel is lost. If after this period, you're still unable to locate your order, contact our support team with your order details and we'll do all we can to help out.

As all orders are shipped directly from the US or EU, you may be susceptible to customs fees. Customs fees will be charged upon the package reaching the destination country.

You as the customer, are liable for all import duties, customs, and local sales taxes levied by the country you reside in; payment of these fees is necessary to release your order from customs.

The total of your order as displayed on the checkout does not include any additional duties required. The carrier will inform you of any additional duties if required.

The Alternative has no control over customs and import tax and we can't tell you exactly how much you will be charged as customs and import tax varies widely depending on the country you are situated in.

Sure! Once your order is fulfilled, your tracking number is automatically emailed to you.

If you created an account with us while checking out, your tracking number will be displayed for you there as well.

Status 'fulfilled' simply means your order has been packed by our warehouse team and it's currently on the way to you.

We're pretty quick at getting your order out the door but in some cases, it is possible to change the shipping address for your order. This possibility, however depends on the shipping method you have chosen. The simplest way to change your shipping address is to contact us & we process the change of your address for you. We will inform you in case the change is possible.

If you find any issues with your order, contact us right away. Do not forget to specify your order number.

The window of time between when you place your order and when we process it is small, so we can't change or cancel your order after it is processed. Usually, it takes 1-2 days to fully process your order.

We strongly recommend you to get in touch with us in case you want to return items purchased from Alternative. Our customer support will advise you on the most suitable way how to process your return & how to solve the issues with your order. Sometimes, (probably in most cases) we will issue the refund and no returns will be required from your side.

In the event you have received a defective item, please contact us immediately with the following information: 1) Your order number, 2) Which item is damaged, 3) A description, 4) Photographic evidence.

If your parcel has been damaged upon delivery, please take photographic evidence and send it straight to customer support! All claims for parcels arriving damaged must be made within 30 days of the delivery date.

Unless proof of damage has been verified by a member of the support team, we cannot action a refund, credit, or replacement. Once we've received the above information, we will work quickly and efficiently to ensure the problem is rectified instantly.

Please do not return any damaged goods unless advised by a member of our support team, it may result in a slower resolution time. Sometimes, only refund, credit, or provision of a replacement item is processed for you & no returns are necessary.

All refunds are to be made to the account used to pay for your original order. If we're unable to refund directly to your account, store credit will be issued or replacement will be sent out.

In the unlikely event you have received a wrong item or missing some items, please contact us immediately with the following information: 1) Your order number, 2) The name of the item you did not receive, 3) The name of the item you received in its place, 4) A photograph of the item you have received.

Once we've received the above information, we will work quickly and efficiently to ensure the problem is rectified to your satisfaction. Unless proof that you have received an incorrect item has been verified by a member of the support team, we cannot begin to take the steps needed to rectify the problem.

You may be required to return the incorrect item to us, but a member of the customer support team will advise you if/how to return the item.

No, we cannot refund any purchases of gift cards, perishable products, or virtual products.

Our Wholesale program is made entirely for companies interested in purchasing Alternative lures for business purposes. It has a variety of partnership benefits and is designed to support various kinds of businesses or purposes. Even if you are a small business owner, non-profit organization, or public institution, we'll find the best way to help you with your cause.

Unfortunately no. The wholesale program is made only for businesses, such as retails stores, brands, resellers, drop shippers, non-profits, public institutions, etc.

We recommend you to contact us & we'll get it recovered for you.

Yes, it is free.

First, you need to apply for a wholesale account by filling out the form here. After that, we'll review your request in 24-48 hours and let you know once your application was approved or declined.

Unable to find satisfactory answers ? Contact Support