We started from a simple idea

If you love fishing as much as we do or have been around our seas a lot, you understand the issue our generation is facing. For our founder, Viktor, the realization of the magnitude of the ocean plastic epidemic came right after a single trip from Europe to Asia. Walking on the littered beach and scuba diving in the waters where’s swimming more plastic than fish was an eye-opening moment.

Inspired by the successful lifestyle businesses that were able to build passionate followings, he decided to use the same business model to battle the ocean plastic crisis - in his own way. He decided to do what he loves the most and speak to people with the closest and personal bonds to our waters - the fishermen.

After almost a year of intense planning and communication with various business partners, we were ready. Never forgetting our core belief - that business CAN be a force for good and the actions of individual people, collectively, have the power to change the world entirely.

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viktor - the founder fishing

Our mission

The main focus and reason behind this project are bringing a thriving life back to our shores. If we take no action NOW, the resulting negative outcome will impact our ecosystems, economies, and health.

We believe that fishermen are the people sharing the deepest connections with our oceans, rivers, and lakes. They stand in the front line, while the places providing their unforgettable experiences, livelihood or relaxation are disappearing. We are here to change this and we won't stop until we can all go out fishing without seeing a floating cup on the water surface.

The difference

We’re not here just to make fishing lures. We’re here to tackle one of the most pressing issues of our generation. How? It is achieved by closing the plastic pollution at the source and recovering the plastic already accumulated in our oceans. And this is exactly what we're doing. We are a purpose-driven business on a mission to end the ocean plastic pollution crisis.

Now, you can be a part of it. By supporting our mission YOU can make a difference.

plastic littered beach

How do we do it?

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We recover nets from the sea bottom

Ghost nets are either recovered directly from the ocean bottom by our partners or handed over to us for recycling by nearby fishermen.

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Recovered nets are washed and segregated

Recovered ghost nets are transported ashore, washed from any debris and non-plastic particles. Later, they are segregated by the material type and usability.

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Waste is transformed into plastic pellets

After thorough washing, the plastic is melted and recycled to form the plastic pellets, which is a raw material for production of fishing lures.

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Pellets are molded into the fishing lures

The next step in line is the actual creation of blank lure model from obtained plastic pellets, subsequently followed by coloring and packaging.

Let's do the math:

Project in numbers

Fishing does not need to be a net-negative for our environment. A better path is possible, and we’re proud to lead the way there. By your support, this is what we've achieved until now:

7.6k lbs

of ocean plastic recovered & recycled in production of our fishing lures!

4.2 t

of CO2 emissions offset in favor of sustainable energy projects.


sustainable fishing lures manufactured from repurposed ghost nets.

map of southeast asia

The Source:

Ghost nets are removed from various collection areas in Southeast Asia. Why there? Because that’s where more than 60% of marine plastics is concentrating. Apart from that, we're also recovering around 20% of our ocean plastic from Japan and South America.

While bringing this project to life, we've developed an international team of passionate and hard-working people willing to support our cause and fight daily to end the ocean plastic crisis.

To be completely environmentally compliant and sure that material source is truly from the ocean, we’ve leveraged relationships with some of the largest certification providers. Materials used in our fishing tackle hold GRS - Global Recycled Standard, REACH, UL, ISO and RoHS certifications.

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Only in clean waters full of thriving life can fishing experiences be unforgettable.

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