all lures and tackle collection image
7" Kanoo - Hard Ocean Plastic Lure - Atlantic Salmon
Attractive, effective, tough Going for huge bass, pikes, or muskies? Try this 7-inch glider! Gliding side-to-side action combined with a metal-jointed durable body is all you need. Lifelike design and built-in steel balls make this suspending lure irresistible to every...
5" Curly Tail - Soft Eco-friendly Lure - Deep Pink
Performance fused with eco-friendliness Ready for lures that will out-perform every bait you've ever tried? Try our soft plastics! Even though they are 100% recycled, they feature never-seen flexibility and durability. They'll outlast any aggressive attack while still luring the...
4.3" Pelagic - Hard Ocean Plastic Lure - Brown Trout
Time-tested classic A single piece jerkbait with a lifelike movement and upcycled body. Widely used for various fish species from perch to pike. A floating lure diving up to 6.5ft and, in addition, rigged with extra-sharp & tough treble hooks....
6.5" Drifter - Hard Ocean Plastic Lure - Mackerel
Made for the biggest and toughest fish out there This is how 6.5 inches of pure performance looks like! The lure made for true bigguns that moves like a real fish and even looks like a real fish. 6 tough...
4" Tide - Hard Ocean Plastic Lure - Mackerel
You wouldn't believe it isn't a real fish You finally found it! The most versatile weapon used by pro-anglers. The secret of this lure is not just in the tough jointed body, or the mesmerizing 3D eyes. Real fish-inspired 3D...
Ocean Pouch - Recycled PET Bottles Sling Bag
Perfect place for all your valuables You finally found it! Pouch made out of recycled sources that is also a smart everyday carrier of all your valuable belongings. 600D fabric and waterproof zippers make this pouch great for your everyday...
Ocean Satchel - Recycled PET Bottles Tackle Bag
Compact, yet spacious You finally found it! Sling bag made out of recycled sources that is also a smart everyday tackle carrier withstanding any punishment! 600D fabric and waterproof zippers make this sling bag great for your everyday use. It...
Alternative Fishing Lures Store Gift Card
Gift issued to your name and applicable for your future purchases in the Alternative store. Denominations: $10 $25 $50 $100
from $10.00

Showing: 17 - 24 of 24

Alternative lures is no joke, these guys are true professionals, I haven't received anything that looks anything less than pristine! Can't wait to slap these boys on some jigs, thank you.

Michael B.

AFL Pro Staff

Hands down the best lure to get them chasing and biting. Both were caught with the red one.

Frank C.

AFL Customer

Exceptionally well made, super fast shipping!

Vincent G.

AFL Customer

Combine your passion with also doing something good for what we all love. Cherish nature. This pike I caught today on a lure out of recycled fishing nets from the ocean. How cool is that?!


AFL Pro Staff

Thanks for upcycling ocean waste into functional art!! The lures look great & I can’t wait to gift them.

Amber D.

AFL Customer

Caught and Released another great pike! In this cold weather is very hard to catch them but its not impossible when you're using Alterantive fishing lures. Crazy Pike on a crazy good bait.


AFL Pro Staff

Thank you again! These lures look amazing. It’s even hard to believe that they are made from recycled waste plastics! Even the paint job on them is top notch.


AFL Customer

You have successfully subscribed!
This email has been registered