All
All
3.5" Papa Craw - Soft Eco-friendly Lure
- Dark Flex
Performance fused with eco-friendliness Ready for lures that will out-perform every bait you've ever tried? Try our soft plastics! Even though they are 100% recycled, they feature never-seen flexibility and durability. They'll outlast any aggressive attack while still luring the...
$7.99
4" Tide - Hard Ocean Plastic Lure
- Mackerel
You wouldn't believe it isn't a real fish You finally found it! The most versatile weapon used by pro-anglers. The secret of this lure is not just in the tough jointed body, or the mesmerizing 3D eyes. Real fish-inspired 3D...
$12.99
5" Plankton - Hard Ocean Plastic Lure
- Perch
So real, it's unreal Fishing has never been easier! The secret of this lure is not just in the tough metal joints, or enticing S-curve action. Real fish-inspired 3D design tied with a built-in steel balls make it the 1st...
$14.49
4.5" Drift - Hard Ocean Plastic Lure
- Roach
Stop fishing, start catching fish Ready for the most versatile secret weapon used by all, pro-anglers and hobby fishermen? You've found it! Multi-jointed body with a movement of an injured fish will not remain unnoticed in any body of water....
$14.79
4.3" Pelagic - Hard Ocean Plastic Lure
- Brown Trout
Time-tested classic A single piece jerkbait with a lifelike movement and upcycled body. Widely used for various fish species from perch to pike. A floating lure diving up to 6.5ft and, in addition, rigged with extra-sharp & tough treble hooks....
$11.69
3.5" Afloat - Hard Ocean Plastic Lure
- Goldfish
Get ready for the most aggressive attacks of your life Afloat, a small versatile topwater lure, a time-tested classic, is now coming with small tweaks - above all, it's entirely made with nature in mind. Popper created for active surface...
$11.29
7" Kanoo - Hard Ocean Plastic Lure
- Atlantic Salmon
Attractive, effective, tough Going for huge bass, pikes, or muskies? Try this 7-inch glider! Gliding side-to-side action combined with a metal-jointed durable body is all you need. Lifelike design and built-in steel balls make this suspending lure irresistible to every...
$16.49
3" The Deep - Hard Ocean Plastic Lure
- Roach
Professional lipless crankbait Vibrations of this upcycled lipless crankbait will not remain unnoticed by any kind of fish you're going for. Due to its compact body, it casts like a bullet and a built-in rattling ball will multiply its effect...
$11.19
9.6" Leviathan - Hard Ocean Plastic Lure
- Killer Whale
Combines aesthetic, performance, and innovative sustainable design Going for huge pikes, or muskies? This is a swimbait that got you covered! Combining S-curve action, metal-jointed durable body, lifelike design, and built-in steel balls make this lure a winner in every...
$19.99
Ocean Pack - Recycled PET Bottles Tackle Bag
Smart, everyday tackle carrier You finally found it! Backpack made out of recycled sources that is also a smart everyday tackle carrier withstanding any punishment! 600D fabric and waterproof zippers make this backpack great for your everyday use. It can...
$65.00
6" Chopstick - Soft Eco-friendly Lure
- Green Pumpkin
Performance fused with eco-friendliness Ready for lures that will out-perform every bait you've ever tried? Try our soft plastics! Even though they are 100% recycled, they feature never-seen flexibility and durability. They'll outlast any aggressive attack while still luring the...
$7.99
5.2" Muscletail - Soft Eco-friendly Lure
- Dark Flex
Performance fused with eco-friendliness Ready for lures that will out-perform every bait you've ever tried? Try our soft plastics! Even though they are 100% recycled, they feature never-seen flexibility and durability. They'll outlast any aggressive attack while still luring the...
$7.99
4" Starshad - Soft Eco-friendly Lure
- Crawberry
Performance fused with eco-friendliness Ready for lures that will out-perform every bait you've ever tried? Try our soft plastics! Even though they are 100% recycled, they feature never-seen flexibility and durability. They'll outlast any aggressive attack while still luring the...
$7.99
2" Starshad Jr. - Soft Eco-friendly Lure
- Crawberry
Performance fused with eco-friendliness Ready for lures that will out-perform every bait you've ever tried? Try our soft plastics! Even though they are 100% recycled, they feature never-seen flexibility and durability. They'll outlast any aggressive attack while still luring the...
$7.99
6" Roughy - Hard Ocean Plastic Lure
- Brook Trout
Unmatched performance, secures the bucket full of fish Fishing for huge bass or pike? Try the lure that's far away from conventional! It combines 4 pieces of the metal-jointed body, a lifelike design, and loud rattler balls which result in...
$15.99
3.35" Slam Swimmer - Soft Eco-friendly Lure
- Bloodshine
Performance fused with eco-friendliness Ready for lures that will out-perform every bait you've ever tried? Try our soft plastics! Even though they are 100% recycled, they feature never-seen flexibility and durability. They'll outlast any aggressive attack while still luring the...
$7.99
Alternative lures is no joke, these guys are true professionals, I haven't received anything that looks anything less than pristine! Can't wait to slap these boys on some jigs, thank you.
Michael B.
AFL Pro Staff
Hands down the best lure to get them chasing and biting. Both were caught with the red one.
Frank C.
AFL Customer
Exceptionally well made, super fast shipping!
Vincent G.
AFL Customer
Combine your passion with also doing something good for what we all love. Cherish nature. This pike I caught today on a lure out of recycled fishing nets from the ocean. How cool is that?!
Daan
AFL Pro Staff
Thanks for upcycling ocean waste into functional art!! The lures look great & I can’t wait to gift them.
Amber D.
AFL Customer
Caught and Released another great pike! In this cold weather is very hard to catch them but its not impossible when you're using Alterantive fishing lures. Crazy Pike on a crazy good bait.
Alexander
AFL Pro Staff
Thank you again! These lures look amazing. It’s even hard to believe that they are made from recycled waste plastics! Even the paint job on them is top notch.
Sebastian
AFL Customer
