Made to Clean
5 800+ lbs of plastic recycled by the production of our sustainable lures.
Extremely Effective
Crazy effective lures attract strikes from even the biggest and most frightened fish out there.
Offsetted Emissions
CO2 emissions from manufacture & shipments offsetted in favor of clean energy projects.
Lures created with nature in mind
We create tackle aimed at protecting and conserving our fisheries for generations to come. Each piece of our tackle is eco-friendly, non-toxic, 100% recycled & recyclable, and comes with offset emissions.
Why? Because only in waters full of life can fishing experiences be unforgettable. All who enjoy fishing should come together and stand up for what we know is right.
Made to Clean-Up
We've recovered and recycled 5 800+ lbs of oceans’ most horrific form of plastic waste. And that is just by producing the initial set of our fishing lures! By doing so, we equally prevented the new plastics from entering our environment.
Feel free to check our sustainability report here.
Extremely Effective
Crazy effective fishing lures attract strikes from even the biggest and most frightened fish. Never-seen lures give you a huge advantage over any competition & out-performed any lure in terms of effectiveness.
You get the lures that bring the fish!
Offsetted Emissions
We've tracked even CO2 emissions generated by recycling, manufacture, and shipments of stock to our fulfillment centers.
We've offset the resulting value of carbon emissions in favor of sustainable energy projects or reforestation projects to create truly the cleanest fishing tackle program in the world.
These are the results of our work:
5.8k lbs
of plastic recycled in production of our sustainable fishing lures.
4.2 t
of CO2 emissions compensated in favor of sustainable energy projects.
11+k
sustainable & eco-friendly fishing lures manufactured by upcycling.
WHAT PEOPLE SAY
See what other people, prototype testers, and supporters told about us.
Daan, @visverlagen, NetherlandsCombine your passion with also doing something good for what we all love. Cherish nature. This pike I caught today on a lure out of recycled fishing nets from the ocean. How cool is that?!
Alexander, @akd_fishing, NetherlandsCaught and Released another great Pike on the Roughy, 15cm lure. In this cold weather is very hard to catch them but its not impossible especially when you're using Alterantive fishing lures. Crazy Pike on a crazy good bait.
Sebastian, @sebastian.dav, RomaniaThank you again! These lures look amazing. It’s even hard to believe that they are made from recycled waste plastics! Even the paint job on them is top notch.
Jonas, www.fishstainable.com, USAlternative has designed fishing lures made from ocean plastic. It became a “company with a cause” as the flood of plastic waste into our seas continues. Read More
Andrew, @fishing_live_uk, UKToo wet to film but had a cast with these new lures and caught my first pike of the year!
Simon, @sipofishing, SwedenI love how the lures move in water, even when you put some weight on them to make them go deeper. Stop reeling and they will go to the side, deadly in most waters!
Viktor, CEO of Alterantive, SlovakiaI’ve started this company with one simple goal – to clean up & reuse as much ocean plastic waste as we possibly can. Now, I’m thrilled to see it becoming a reality.
