SAVING THE SEAS
with a worlds’ 1st upcycled fishing lures
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Made to Clean Up
3 700+ lbs of ocean plastic cleaned by the production of our sustainable lures.
Source: The Ocean
Material source traced starting from the nearshore collection & removal areas.
Offsetted Emissions
CO2 emissions from manufacture & shipments offsetted in favor of clean energy projects.
Sustainable fishing lures
We’ve found an innovative solution to one of the most harmful forms of ocean plastic. Together with our partners we recover the ghost nets from the oceans’ bottom and upcycle them into premium fishing lures.
Why? Because only in waters full of life can fishing experiences be unforgettable. All who enjoy fishing should come together and stand up for what we know is right!
Papa Craw - Upcycled Soft Lure, 5 pcs Dark Flex
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Tide - Upcycled Ocean Plastic Fishing Lure Mackerel
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Kanoo - Upcycled Ocean Plastic Fishing Lure Rainbow Trout
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Ocean Pack - Recycled PET Bottles Tackle Backpack
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Chopstick - Upcycled Soft Lure, 5 pcs Green Pumpkin
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Bugaloo - Upcycled Soft Lure, 5 pcs Green Pumpkin
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Roughy - Upcycled Ocean Plastic Fishing Lure Brook Trout
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Pelagic - Upcycled Ocean Plastic Fishing Lure Brown Trout
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Boost your impact by joining
ALTERNATIVE CLUB
Super-charge your sustainability & start saving! Get a 30-day trial & get access to the most eco-friendly lures at exclusively low prices. Your Club membership will allow us to continue and expand our mission of ocean cleanup. Give plastic a second chance by enjoying the only lures with a certified net-positive impact!
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Guaranteed to clean 38.4 lb of ocean plastic
All the proceeds from your Club membership will be used towards further recovery and recycling of ocean plastic, and the production of our sustainable fishing lures.
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Save up to 70% OFF
Discounts ranging from 55% minimum up to 70% maximum.
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Replace your lost hard lures!
Did you snag a lure on a tree or rock? Under our lure insurance, we'll replace up to 4 lost hard lures per year FREE of charge.
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Free lure for submitted fish!
Did you catch a fish using one of our lures? Did you release it back where it came from? If yes, submit your catch and we'll gift you another fishing lure for FREE!
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90 days returns
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Skip the line support
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FREE shipping above $50
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Cancel anytime
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30-DAY FREE trial!
If you decide to cancel in 30 days or sooner, we'll refund you a FULL membership fee.
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And more member-only perks! Learn more >
Made to Clean-Up
We've recovered and recycled 3 700+ lbs of oceans’ most horrific form of plastic waste. And that is just by producing the initial set of our fishing lures! By doing so, we equally prevented the new plastics from entering our environment.
Feel free to check our sustainability report here.
Source: The Ocean
Every step of the way – from pollution to product – is tracked & traced starting from the nearshore collection & removal areas. To be completely sure about the material source, we've got it independently tested for Global Recycled Standard certification.
By supporting our mission, you can be a part of a solution.
Offsetted Emissions
We've tracked even CO2 emissions generated by recycling, manufacture, and shipments of stock to our fulfillment centers.
We've offset the resulting value of carbon emissions in favor of sustainable energy projects or reforestation projects to create truly the cleanest fishing tackle program in the world.
These are the results of our work:
3.7k lbs
of ocean plastic recovered & recycled in production of our fishing lures!
4.2 t
of CO2 emissions compensated in favor of sustainable energy projects.
11+k
sustainable fishing lures manufactured from repurposed ghost nets.
Muscle Pack - Upcycled Soft Lures Bundle, 30 pcs
Club prices applied!
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Muscle Pack - Upcycled Soft Lures Bundle, 15 pcs
Club prices applied!
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Bass Softies - Upcycled Soft Lures Bundle, 47 pcs
Club prices applied!
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Creature Pack - Upcycled Soft Lures Bundle, 35 pcs
Club prices applied!
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Grandfather's Choice - Upcycled Soft Lures Bundle, 54 pcs
Club prices applied!
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Bass Softies - Upcycled Soft Lures Bundle, 31 pcs
Club prices applied!
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Crappie Dueler Pack - Upcycled Soft Lures Bundle, 54 pcs
Club prices applied!
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
Crappie Dueler Pack - Upcycled Soft Lures Bundle, 28 pcs
Club prices applied!
To apply discounted pricing, REGISTER HERE for your Alternative Club account, or Login to your existing account.
WHAT PEOPLE SAY
See what other people, prototype testers, and supporters told about us.
Daan, @visverlagen, NetherlandsCombine your passion with also doing something good for what we all love. Cherish nature. This pike I caught today on a lure out of recycled fishing nets from the ocean. How cool is that?!
Alexander, @akd_fishing, NetherlandsCaught and Released another great Pike on the Roughy, 15cm lure. In this cold weather is very hard to catch them but its not impossible especially when you're using Alterantive fishing lures. Crazy Pike on a crazy good bait.
Sebastian, @sebastian.dav, RomaniaThank you again! These lures look amazing. It’s even hard to believe that they are made from recycled waste plastics! Even the paint job on them is top notch.
Jonas, www.fishstainable.com, USAlternative has designed fishing lures made from ocean plastic. It became a “company with a cause” as the flood of plastic waste into our seas continues. Read More
Andrew, @fishing_live_uk, UKToo wet to film but had a cast with these new lures and caught my first pike of the year!
Simon, @sipofishing, SwedenI love how the lures move in water, even when you put some weight on them to make them go deeper. Stop reeling and they will go to the side, deadly in most waters!
Viktor, CEO of Alterantive, SlovakiaI’ve started this company with one simple goal – to clean up & reuse as much ocean plastic waste as we possibly can. Now, I’m thrilled to see it becoming a reality.
