Our fishing lures & tackle are created for a sole purpose - so the fishermen could keep on fishing.
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We created lures aimed at conserving our fisheries for generations to come. Made for anglers who want an unfair advantage over any competition.
Join the revolution in fishing
High-end, sustainably sourced fishing lures made for all, casual long-weekend warriors to avid anglers.
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Frank C.
Hands down the best lure to get them chasing and biting. Such nice bass caught with the red "Plankton" lure.
Vincent H.
Exceptionally well made, super fast shipping! Couldn't be happier.
Amber D.
Thanks for upcycling ocean waste into functional art!! The lures look great & I can’t wait to gift them.
Alexander D.
Caught and Released another great pike! In this cold weather is very hard to catch them but its not impossible when you're using AFL.
Sebastian V.
Thank you again! These lures look amazing. It’s even hard to believe that they are made from recycled waste plastics!
Michael M.
Alternative lures is no joke, these guys are true professionals, I haven't received anything that looks anything less than pristine!
Daan V.
Combine your passion with also doing something good for what we all love. This pike I caught today on a lure out of recycled fishing nets from the ocean. How cool is that?!
Our mission?
We're on the mission of bringing a thriving life back to our shores. If we take no action NOW, the resulting negative outcome will impact our ecosystems, economies, and health.
We believe that fishermen share the deepest connections with our oceans, rivers, and lakes. They stand in the front line, while the places providing their unforgettable experiences, livelihood or relaxation are disappearing. We are here to change this!
By closing the plastic pollution at the source and recovering the plastic already in our oceans, we can tackle the most pressing issue of our generation. And this is exactly what we do. We're a purpose-driven business on a mission to end the ocean plastic pollution crisis. Now, you can be a part of it!
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