More than 4 400lbs of ocean plastic cleaned just by the initial batch of fishing lures.
Material source traced starting from the nearshore collection & removal areas.
The simplicity of removing the hooks from the fish mouth due to barbless VMC hooks.
We’ve found an innovative solution to one of the most harmful forms of ocean plastic. We recover the ghost nets from the oceans’ bottom and upcycle them into premium fishing lures.
Why? Because only in waters full of life can fishing experiences be unforgettable. All who enjoy fishing should come together and stand up for what we know is right!
Explore all products
Claim your exclusive super early-bird freebie. Sign up below before our official Spring 2021 launch.
We could clean more than 4 400lbs of oceans’ most horrific form of plastic waste. And that is just in the initial set of fishing lures! How much it really is? It represents thousands of individual marine animals prevented from tangling and dying in discarded ghost nets.
Help us & be a part of a global movement.
Every step of the way – from pollution to product – is tracked & traced starting from the nearshore collection area in Southeast Asia. Obtained material possesses GRS, REACH, ISO, and ROHS certifications.
By supporting our mission, you can give plastic a second chance & be a part of a solution.
Each lure features VMC barbless treble hooks. By using these we ensured the simplicity of removal from fish mouth. Even after the lure is bitten off, the hook discards itself easier, causing less damage to the fish.
Plus, it’s way easier to remove from the landing net as well.
Fishing does not need to be a net-negative for our environment. A better path is possible, and we’re proud to lead the way there. By your support, we can achieve the following:
of ocean plastic recovered & recycled just by getting started!
of ghost nets cleaned per 1 fishing lure on average.
See what other people, prototype testers, and supporters told about us.
Alternative has designed fishing lures made from ocean plastic. It became a “company with a cause” as the flood of plastic waste into our seas continues. Read more
Cool stuff! Feels solid, extremely sharp hooks, will test them a bit later on though. Loved that it was wrapped in paper instead of plastic & that they have a rattle inside!
@visverlagen, Netherlands
Thank you again! These lures look amazing. It’s even hard to believe that they are made from recycled waste plastics! Even the paint job on them is top notch.
@sebastianb.dav, Romania
I love how the lures move in water, even when you put some weight on them to make them go deeper. Stop reeling and they will go to the side, deadly in most waters!
@sipofishing, Sweden
I’ve started this company with one simple goal – to clean up & reuse as much ocean plastic waste as we possibly can. Now, I’m thrilled to see it becoming a reality.
CEO, Slovak republic
