Our fishing lures & tackle are created for a sole purpose - so the fishermen could keep on fishing.
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We created lures aimed at conserving our fisheries for generations to come. Made for anglers who want an unfair advantage over any competition.
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High-end, sustainably sourced fishing lures made for all, casual long-weekend warriors to avid anglers.
Shop fishing luresOur mission?
We're on the mission of bringing a thriving life back to our shores. If we take no action NOW, the resulting negative outcome will impact our ecosystems, economies, and health.
We believe that fishermen share the deepest connections with our oceans, rivers, and lakes. They stand in the front line, while the places providing their unforgettable experiences, livelihood or relaxation are disappearing. We are here to change this!
By closing the plastic pollution at the source and recovering the plastic already in our oceans, we can tackle the most pressing issue of our generation. And this is exactly what we do. We're a purpose-driven business on a mission to end the ocean plastic pollution crisis. Now, you can be a part of it!
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